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| (Screen Printing - Left, Flex Printing - Right) |
As
many of you that have been following us for a while know that we started off
primarily with t shirts. We originally had our shirts screen printed at a local
shop. The price was lower, however we were severely limited in designs as we
had to pay per screen as well as sizes, shirt color etc. The first run of
shirts went okay, only a few who wanted shirts did not get them.
Eventually
people started asking for different designs and so we decided to outsource our
printing and t shirt side of the business. We checked out a few different sites
(Zazzle, Cafepress, etc.) and eventually settled on Spreadshirt.
Spreadshirt.com offered us lower costs; therefore we were able to pass on the
savings to you. Since the shirts are made up as they are ordered they are not
sitting in a shop forever collecting scents.
The
fact that they are made up as they are ordered also means that they are not
screen printed like most t shirts. For our one and two color designs we utilize
“flex printing”. Flex printing is a heat transfer vinyl. If you have ever seen the
UnderArmour® t shirts they use the same technology for their logo. The benefits
that I have found to flex printing are it is a sharper image versus the
standard screen printing. I was worried about cracking in the logos over time
however to date this has not happened with the shirts that I have been wearing
for the past few months.
For
our designs with more than three colors, the shirts are printed with digital
direct technology. This process is often called direct to garment printing; it
is a specialized process in which a giant inkjet printer prints the image on to
the garment. With DTG (direct to
garment) printing the color of the shirt will sometimes bleed through like a
screen printed design. This process also allows for multiple colors with not
much more of a price jump compared to that of screen printing where you incur
fees per screen.
If
you have any questions feel free to contact us at the links below.
Facebook.com/whitewolftactical
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